1. A Team Will ALWAYS Outperform an Individual
When you hire The Edrington Team, you're not just hiring any team. All our team members are full-time professionals, trained rigorously, and held accountable to the highest standards. Performance matters to us, and we ensure that every agent who joins our team can pass our extensive training and consistently deliver exceptional results. While most brokerages will hire anyone who has a license, The Edrington Team on average hires 1 agent for every 30 interviews held. We look for the following qualities: hungry, humble, smart, with professional maturity, and a little bit of swag. We also decide if applicants pass what we call the “vacation test.” What we mean is, could you go on a vacation with this applicant and enjoy it? It’s not that we all plan to vacation together, although many of us have, it’s more about making sure we have a consistent cultural fit on the team. When a client gets to know one of our team members well, and another team member must step in to assist to ensure we are always available for our clients, the client is more likely to enjoy the experience with any of our team members as we have built this by design.
2. Exclusive Zillow Partner Account
Zillow is the number one real estate search portal in the nation, and The Edrington Team is tightly partnered with Zillow on a local level. What most consumers don’t know is that every time a consumer clicks on Zillow for a showing request, the agents who choose to pay are charged on average $650 by Zillow. The cost per lead varies by zip code, with some of the most expensive zip codes in the Greater Chattanooga market costing upwards of $1,500 per lead. This leaves most agents unable to participate in receiving opportunities to sell your home from the exact site that most buyers shop on. The agent receiving the lead must agree to pay for this large expense, and you can’t just buy one; you must agree to an annual contract with Zillow with a minimum spend per month. The Edrington Team receives the largest number of leads out of any agent or team in our market, allowing us to expose our sellers’ listings to the most buyers with the highest intent to buy. It’s not just about who can spend the most money, it’s more about who can convert at the highest level to allow us to afford such a large spend with Zillow. The Edrington Team participates in a unique program that Zillow offers for agents that qualify. We work closely, meeting weekly with a Zillow quality advisor to ensure our clients' goals are met. This elite group consists of 816 teams across the nation, and The Edrington Team is proud to be currently ranked at #26 in the nation with Zillow (ranked by highest conversion rate).
3. Record-Breaking Sales
The Edrington Team has sold more homes than any agent or team in recorded history in the Greater Chattanooga TN Market. That's 4,880+ families served as of July 2024, according to data provided by the Multiple Listing Service (MLS). Our track record speaks for itself and ensures you are partnering with the most successful team in the area. How did we do it, you might ask? Rigorous training and a consistent focus on leveraging new technologies and strategies. In the constant state of change in the real estate industry, it’s important that The Edrington Team continues to operate like a startup company. Every quarter, new initiatives are tested; the ones that work stick, and the ones that don’t become lessons learned. With the power of the team, a portion of the team can beta test a new strategy, while the majority of the team can continue to focus on what we know works to help our clients reach their goals faster than they would without us.
4. Berkshire Hathaway HomeServices Brand
Operating under the Berkshire Hathaway HomeServices brand gives us a significant edge. This globally recognized and respected brand brings a level of trust and credibility that is unmatched. When buyers see that your home is listed with a Berkshire Hathaway HomeServices agent, they know they are dealing with the best in the industry, leading to more serious inquiries and better offers. The Edrington Team in 2024 ranked number 3 in the world among all Berkshire Hathaway HomeServices teams. Considering our competition that outranks us is in major metropolitan cities, we are very proud of our efforts to rank number 3, especially in the Greater Chattanooga and N. Georgia market.
5. Advanced Technology and Marketing Strategies
The Edrington Team leverages cutting-edge technology and innovative marketing strategies that set us apart from other real estate teams. We utilize advanced data analytics, AI-driven marketing tools, and targeted online advertising to ensure your property reaches the right audience. Our strategic use of social media, professional photography, and virtual tours ensures your home is presented in the best possible light, attracting more qualified buyers and maximizing your sale price.
Hiring The Edrington Team means partnering with a group of dedicated professionals who are committed to achieving the best results for you. Contact us today to experience the difference for yourself! Interested in buying, selling, investing, or just curious about the market? We would love to have a conversation with you. We understand you may just be in the thinking stage, and that’s okay as well! Allow us to help you proactively plan your real estate journey.
